Marketing Assignment 2 BENG Essay Example | Topics and Well Written Essays - 1000 words

Marketing Assignment 2 BENG - Essay Example does it offer sufficient growth rate to warrant investment, and how strong the company vis-Ã  -vis its competitors in the industry i.e. how much market share it command in the industry. Estelami2 stated that BCG matrix can also be employed under product elimination decisions (55-56). Thus using this model, the company can plot all of the its businesses or products in the matrix and identify the best strategies for businesses (product) in various categories. Thus, the model gives clear guidance to a company as to how it should go about its investment decisions. The concept of product life cycle is based on the concept of human life cycle. According to Kotler & Keller (2007)3 products passes through various stages of their lives. At each stage the position of the product in the market is different and thus it have to respond accordingly. To help that marketers can use various strategies suggested for the various stages. Drive Thru – This is in the growth stage marked by recent surge in the number of drive thrus that are witnessed. There life cycle will stretched, given the busy life styles; people would love to have them. Cart and Kiosks - It have been the earliest form of coffee shops, though earlier mostly managed by unorganized nondescript market players. Then the sophisticated organized players taked it up and have introducing a lot of innovative features in to it. So I would say the organized players resuscitated this product form. Currently the product will in maturity stage given the kind of competition we see. Growth stage - Marked by the entry of competition, the stage witness a segmented approach to marketing and separate marketing mix to various segments. The firm may go for skimming by lowering the price; the product will have new features and improved versions; the advertising would shift from product awareness to preference building. Maturity Stage – This stage witness heavy price discounts and trade promotion.

Application Problem Essay Example | Topics and Well Written Essays - 1000 words

Application Problem - Essay Example Play – Doh is made with a mixture of flour, water, boric acid, silicon oil and salt. It might look simple in beginning like Plato but once further examined it can be found that it opens a new world to the imagination. Plato is a human genius in every form and his intelligence, wisdom and logic cannot be compared with anyone on planet. In the same way Play – Doh is perfect in the form of clay and can take any shape according to the logic and intelligence of its user. In the same way Plato is molded by Socrates his teacher, Play – Doh can be molded by children and teachers in the way they wish. Plato has hand in the development of Aristotle and Play – Doh has hand in the creation of silly putty. â€Å"The Dialogue† is the famous literary composition between Plato and Aristotle and Play – Doh is also created by two visionaries named Noah and Joseph McVicar.Plato encouraged the whole world to think different and uniquely and Play – Doh also let the children think and be creative beyond imagination. Both Plato and Play – Doh brings out the best out of human mind and make them productive and creative. Plato opened up a world of wisdom to people and encourage them to think out of the box and Play – Doh give opportunity to the children to be something what they want to be and unique from others. Plato believed that all people should remain happy and joyful in life and when in contact with Play – Doha children are also the happiest. Plato explained that everything in the world always changes its appearance and never remains the same. In the same way Play – Doh also changes its shape and form and never remains the same.Inthe same way Plato influences the mind of a person Play – Doh too influences the minds of millions of children all over the world. Plato is a world famous person in the history and Play – Doh is also world famous in the children’s